Portfolio

Here’s a selection of some of the work I’ve done over the last few years, from eBooks and blogs to press releases and interviews. For more information about each job, please refer to my CV.

National Business Awards – i News supplement

November 2020

As part of its partnership with the i newspaper, the Lloyds Bank National Business Awards produced a supplement for the newspaper. This covered the finalists for the “iNews Pivot for Purpose Award”, designed to celebrate UK businesses that had achieved something special during the pandemic.

I wrote a profile on each finalist.

eBook – The End of Health and Safety Gone Mad

26 October 2020

The objective of this eBook was to link three of Informa Markets’ health and safety brands—news site SHP, industry event Safety & Health Expo, and legislation/guidance library Barbour EHS—under one umbrella, using the work the health and safety profession has undertaken during the COVID-19 pandemic as a focal point.

I wrote the bulk of the copy for this eBook, drawing from each brand’s work over the previous nine months and from references to the health and safety profession in the national press.

It also included quotes from leading the health and safety associations that worked alongside each brand.

It was released as a free download, alongside a press release, a video and a social media campaign, in October 2020.

Barbour EHS – Tomorrow’s FM editorial

October 2020

This editorial was part of an ongoing partnership between health and safety legislation and documentation library Barbour EHS and Tomorrow’s FM magazine.

I was tasked with writing a round-up of new cleaning guidelines imposed during the COVID-19 pandemic, with the intention of quietly promoting Barbour EHS’ service. This was featured in its October 2020 issue.

National Business Awards – Interview with Allyson Stewart-Allen

29 June 2020

As part of the event promotion for the Lloyds Bank National Business Awards, I conducted an interview with businessperson and senior judge Allyson Stewart-Allen, who gave her thoughts on the awards and on business in the UK more generally.

SHD Logistics – An Appetite for Automation

September 2020

Among the many brands I worked with at Informa Markets was SHD Logistics, a fairly well-regarded part of the UK’s logistics landscape.

This was a short article essentially designed to fill space in the magazine—which was then a print publication so had a page quota to fill. It covers some recent updates on automation within the logistics sector.

Raconteurghostwritten column

20 March 2020

This column appeared in Raconteur magazine’s March 2020 edition, which focused on the future of the workplace. It came as a supplement in The Times.

I was asked to write this by event director Chris Edwards to highlight Intelligent Buildings Europe—an upcoming smart buildings event and trade show—as a thought leader.

SHD Logistics – Deals, Digital and Defence

October 2019

For this edition of SHD Logistics magazine, I produced a run-down of the major presentations at IMHX 2019, an affiliated logistics event.

Workplace Wellbeing Show – 81 Workplace Wellbeing Ideas

6 March 2020

The brief was to write something a bit fun to go alongside the launch of the new Workplace Wellbeing Show website.

Its aim, as much as anything else, was to help our website rank higher on Google search results.

11 September 2019

This article, written for health and safety news site SHP and for facilities management event Facilities Show, was written to highlight a developing area within FM and workplace wellbeing, “biophilic design”.

CONIFA – match reports

June 2018–January 2020

I volunteered for CONIFA, the Confederation of Independent Football Associations, between 2018 and 2020. This organisation provides international football representation for unrecognised states and under-represented ethnic and national minorities.

I’ve selected several articles I wrote for them: the match report for the 2018 CONIFA World Football Cup final in London; a report on the community launch of the 2020 CONIFA World Football Cup, originally slated to take place in Somaliland; and the match report for the 2019 CONIFA European Football Cup final, which took place in Nagorno-Karabakh/Artsakh.

4 July 2018

In this guest article for award-winning football blog Game of the People, I set out some of the reasons African football had failed to make a serious impact at the FIFA World Cup.

Informa Markets – Press releases

At Informa Markets, I was frequently trusted to write press releases for significant event updates.

The examples here are announcing a new Group Director for IFSEC International, a major security industry event, and revealing the new event branding for container shipping event Intermodal Asia.

While these would be posted on the appropriate event website, I was often responsible for distributing them using Agility PR.

HotelREZ – Travel guides

November 2016–May 2018

Part of my role at HotelREZ involved researching and writing B2C travel guides to highlight some of the hotels we represented. These would often include hotels that had specifically asked for more promotion.

These are two examples: 48 Hours in Ljubljana; and A Snapshot of the Netherlands in 5 Cities.

HotelREZ – Ghostwritten CEO’s column

19 January 2017

HotelREZ wasn’t just B2C. I was required to ghostwrite a column for the CEO in its B2B-facing website, featuring his ‘outlook for 2017’.

He gave no particular instructions for this column, so it was based on my own—with his approval. The only brief I had was to spin a positive message out of a pretty uncertain climate for the travel industry.

Olaf elsewhere…

How breakthroughs in privacy-enhancing technologies enable the future of biometric authentication – IFSEC Global, 22 September 2020

69 ways to attract visitors to your exhibition stand – Facilities Show, 20 February 2020

Belt and Road: China’s Big Ambition for Global Trade – Intermodal Asia, 23 January 2020

The Lloyds Bank National Business Awards 2020—a year of challenges and opportunities – National Business Awards, 17 January 2020

IFSEC extends into MENA with the launch of IFSEC Egypt 2020 – IFSEC Global, 29 October 2019

There’s more to be done to improve health and safety in logistics, says HSE – SHP, 2 October 2019

How to stop drug and alcohol abuse in the workplace – SHP, 5 September 2019

10 Things To Remember When Planning a High-Profile Event – Eventogy, 25 July 2019

“Perpetual, irrevocable”: The privacy implications of FaceApp and facial recognition – IFSEC Global, 22 July 2019

Abkhazia 0 – 0 Chameria (Abkhazia 5-4 on penalties) – CONIFA EFC 2019, 8 June 2019

Padania 4-0 Sapmi, CONIFA EFC 2019, 6 June 2019

Artsakh 1-1 Abkhazia, CONIFA EFC 2019, 4 June 2019

Abkhaza 3–1 Chameria, CONIFA EFC 2019, 2 June 2019

The CONIFA Sportsbet.io CONIFA European Football Cup 2019 opens in style in Stepanakert – CONIFA EFC 2019, 1 June 2019

Cascadia take on Chagos Islands in sunny Surrey – CONIFA, 27 May 2019

National Business Awards: Celebrating women at the heart of British business – National Business Awards, 8 March 2019

Should Russia be hosting? – Game of the People, 14 May 2018

How Live Polls Help Audience Interaction – Eventogy, 6 March 2018

Simple Ways of Personalising Your Attendees’ Experience – 8 February 2018

Facebook targets the travel industry – HotelREZ Hotels & Resorts, 17 March 2017